Branding and consultation for the Tempe, Arizona-based brewery and restaurant that features a full beer garden, yard games, and ample bicycle parking.

The Badge

With a history rooted in cycling and European brewing practices, the “badge” represents the many aspects that help define its culture.

A badge shape references cycling culture, a jack rabbit adds some local flavor, and the mountains in combination with the North Star embody the spirit of adventure.


A diverse palette of alternate brand marks are peppered throughout the brewery.

Even simple coasters expand the brand narrative with an array of alternate icons.

A Two-Wheeled Influence

The bicycle is an important part of the Pedal Haus brand narrative.

With a centralized location, the ability to ride a bike, park it, and enjoy your evening is a core experience of the brewery. The bicycle influence runs throughout the brand and is represented by many of the illustrative marks.

The Arizona Jack Rabbit

Not only does the jack rabbit represent grace and speed, but there just happens to be a giant jack rabbit statue alongside the brewery.

As a landmark and an icon, the jack rabbit embodies all that is Pedal Haus.