Branding Lussumo
Written on May 6, 2009. 25 Comments »
A few months ago, Mark O’Sullivan of Vanilla fame dropped my studio a line asking about a potential branding package for the new Lussumo open source community software suite. He had stressed the desire for something friendly and warm that had a very human touch. Mark explained that he had grown tired of his own approach to the identity of his Lussumo products and wanted to take a whole new one. Above is the final result of weeks and weeks of sketching, tracing, resketching, and retracing. After the jump, I’ll explain the process of branding Lussumo, one web app at a time.
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